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Advertise - Consider
advertising in industry related magazines targeted specifically to your customers.
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Develop and Execute a Marketing Plan
- A mix of business from Referrals, advertising, direct mail, trade shows, and search
engines will provide a steady stream of income. Don't rely on only one source of business.
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Register with the major Search Engines
- Get your reseller business listed in Yahoo, Lycos, Web Crawler and other search engines.
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Develop a Network of Colleagues in the
Internet Industry
Work to nurture relationships especially in the web developing industry. Web developers
need to refer their customers to place their pages somewhere on the Internet. We hope they
are sending their customers to your reseller business.
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Bundle the web hosting with other
added value services to maximize profit - Customers want their companies on the
Internet to get exposure and increase their business volumes. Providing a total solution
and solving the customer's concerns is of more value than offering a piece meal solution.
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Simplify Billing - We recommend
that resellers bill their customers the same way that we invoice our resellers. For
example, we typically bill our resellers in advance for a minimum three month contract.
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Create a Separate Marketing Force for
Reselling Web Hosting
Our most successful resellers focus on sales and get results. Assigning sales
responsibilities to an individual or team will pay off. |
